Weed and Wheels
Cannabis holds significance in skateboarding culture. Seeking to innovate within this culture, Weed and Wheels emerged, offering a range of skateboarding wheels featuring weed graphics, a common motif.
Each pairing of a weed strain and wheel type caters to specific skate styles: cruiser, street, park, bowl, and vert. Each box of four wheels includes a pre-rolled joint, complementing the skating experience with a strain suited to the style.
The brand's rough-around-the-edges aesthetic and simple stick figures capture the edginess, chill humor, and playfulness that define the skating community.
Skills
Identity & Branding, Packaging, Prototyping, Social Media
Class
Introduction to Design
Year
2022
AAF Silver ADDY Award
The American Advertsing Federation's Greenville chapter awarded Weed and Wheels Silver ADDY for Sales Promotion and Packaging.
