Brisbane Summer Olympics

The identity for the 2032 Summer Olympics in Brisbane, Australia, celebrates global unity and diversity. With the theme of “Uniqueness in Unity,” athletes from around the world converge to showcase their talents and embrace their individuality through spirited competition.

Set against Brisbane’s scenic landscapes and cultural richness, this Olympics concept signifies a collective journey toward acceptance and appreciation of differences. It highlights the beauty and strength of shared humanity—camaraderie and diversity.

Vibrant colors symbolize athletes’ energy and celebrate individual uniqueness. Basic geometric shapes illustrate shared foundations regardless of background. The overlap of these shapes highlights how diverse individuals and cultures blend together to create something remarkable. This brand identity visually and metaphorically represents the collaborative spirit of the Olympics.